The NFT trend has reached an audience quite beyond the blockchain community. As headlines kept telling stories of million dollars sales, the rush to the new gold has begun. During the last year we have received really a lot of applications from artists who have no clue how to begin with this new sales channel but who do not want to miss this opportunity.
Especially for digital artists, blockchain has made their creations more tangible, by allowing signing the artwork with the creator credential forever.
Our team curates the art of more than 30 artists worldwide and every day new artists are joining us. Some of them have some experience with Ethereum, where minting can be quite an investment due to expensive fees and generally most of the artists who contacted us did not find very easy to be visible.
Despite the stories of millionaire Cryptopunks sales, sometimes can be even difficult to sell good art for few hundreds dollars.
Understanding the NFT collector
First thing to consider is: the average NFT collector might be more interested in making money than collecting your artwork, well at least in a more cynical way and in a shorter time frame than the usual art collector.
If you were in the blockchain world few years ago, you will probably remember the ICO frenzy and to some extent we believe the NFT has some similarities.
The community moves the users a lot, the FOMO plays a big role, and users look for easy grab, good price, something that will grow in value fast.
Generative art, collections with thousand of similar images made with a code, are very popular to the average user.
Since the beginning of our work we believe in the NFT art curation. We select talented artists and we do everything we can to promote them online.
At first we were thinking too much in term of rarity and price but after many months of trying and experiencing the market we came to the conclusion that price discovery in NFT is very similar to Bitcoin price discovery.
Create your market
In 2009 when Satoshi Nakamoto created Bitcoin, it had no value, zero. It was worth less than your artwork. You artwork is more worthy because it has your value.
However just like Bitcoin, you need to let your NFT spread to the users, to the peers.
For this reason, one winning strategy is to find the lowest price possible not to obstacle the spreading of your NFT to the users.
Sales after secondary sales, with the right promotion and artist coherent art production, the floor price of your NFT will grow and together with it your name will gain network effect, not just royalties.